Their Story

For more than 70 years, Joe Bullard has been part of the fabric of Mobile, Alabama.

Three generations have built the company on hard work, relationships, and a commitment to the people who make the business possible.

But the story of Joe Bullard isn't really about automobiles.

It's about people.

The Challenge

How do you turn seven decades of history into a story that connects with the people who represent Joe Bullard today?

The answer was to move beyond the company and discover the people behind it.

The Discovery

"I Am Joe Bullard."

Joe Bullard isn't one person.

It's every employee, every customer, and every generation that has helped shape the company.

That became the heart of the brand story.

The Transformation

LaDot uncovered the human story behind the legacy and brought it to life through:

Brand Strategy • Storytelling • Photography • Film • Digital Experience

At the center were :90 documentaries

"I Am Joe Bullard"—a story about the people who built the company and the people who carry it forward.

The Outcome

A 70-year legacy became something people could see, hear, and feel.

Not simply a company with a history.

A brand with a story.