ABOUT US
2011 — The beginning of a different kind of advertising.
In 2011 LaDot Brands, a small branding/advertising agency in Mobile, Alabama began creating 90 second mini-documentaries we called Soul Story™.
Instead of showing people what a company sold, we showed them who the company was.
The people.
The history.
The culture.
The values.
The reason the company mattered.
Soul Story™
We believed
that if people became familiar with a company, its people, and its story, they would begin to trust it—and when the time came to buy, they would remember who they trusted most and choose our client.
One of our earliest and most recognized examples was "I Am Joe Bullard."
Rather than create another automotive commercial focused on cars, we told the story of the people behind Joe Bullard. The work gained recognition in the Mobile market and beyond, including coverage and commentary from prominent advertising writers.
Over time, the advertising industry began using the term Brand Anthem to describe this kind of emotionally driven brand storytelling.
We called ours Soul Stories.
And the idea remains at the heart of everything we do.
Today
Advertising
and how it's delivered has changed.
But people haven't.
They still connect with stories.
And they still remember brands that make them feel something.
That's why LaDot exists.
We uncover what makes a company uniquely itself and transform that truth into a brand people can know, trust, and remember.
Together, We'll Build a Brand Worth Remembering.