Dick russell's 

Dick Russell's BBQ suffered a fire in 2013. They were closed for months while repairing the restaurant. When it came time to reopen, we were brought in to relaunch the Dick Russell's brand and raise brand recognition for them when they reopened for business. We created a branding and advertising campaign that played on the fact that people could finally come back home to Dick Russell's with the tagline "Dick Russell's, I'm Comin' Home to You."