Joe Bullard

Joe Bullard Automotive had around four or five car dealerships, but no unified brand messaging. We created the idea of a unified brand by asking, "What is Joe Bullard?" This was the big question and became the tagline for the Joe Bullard branding campaign and a way to tie all of the dealerships together. Our idea was to create content focused on the employees of Joe Bullard Automotive, and show that the people that work there, that customers deal with everyday, are what make Joe Bullard the company it is. In our advertising campaign, that became the main push. Each employee could say "I am Joe Bullard" with full confidence that they embodied what it meant to be Joe Bullard.